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Keyword Cannibalization: Is your website competing against itself?

Is your website competing against itself? Is Google ranking your blog rather than your products or services? Do you even know the answers to these questions? If you are not sure how to answer or want to learn how to avoid keyword cannibalization we are going to go over a few key identifiers and some valuable tips.

What is Keyword Cannibalization?

Keyword cannibalization is a common SEO (Search Engine Optimization) issue that can have serious consequences for website owners. It occurs when multiple pages on the same website are competing for the same keyword or phrase. This can lead to confusion among search engine crawlers, and can cause issues with ranking in search engine results pages (SERPs).

At its most basic level, keyword cannibalization occurs when two or more pages on a website compete for the same keywords. When this happens, search engine crawlers have difficulty determining which page should be ranked higher for that keyword. As a result, none of the pages may rank as high as they otherwise could if there was only one page competing for the keyword. This impacts your website’s ability to generate organic traffic from search engines, as well as its overall visibility in SERPs.

How to Identify and Prevent Keyword Cannibalization?

There are several ways you can detect and prevent keyword cannibalization from occurring on your website. The first is to analyze all of your webpages and identify any potential conflicts between them. Are there any pages with similar titles? Do any of them use the same keywords? Does each page have a clear purpose? If so, you may need to adjust the content on those pages or create separate ones so that they don’t overlap too much. You should also check your backlinks and make sure they point to unique URLs instead of duplicates of the same page.

Another way to avoid keyword cannibalization is to use effective keyword research and monitoring tools like Google Ads Keyword Planner or Moz Pro Keyword Explorer to ensure that you’re targeting different keywords across multiple webpages on your site. You should also consider using long-tail keywords throughout your content in order to target specific topics more effectively and refine your SEO strategy further.

What Now?

However, even with these precautions in place, it’s still possible for keyword cannibalization to occur due to changes in content or structure of your site over time. This is where One Click Technology Group can help. We offer comprehensive audits that identify potential areas of keyword cannibalization on websites and provide tailored solutions designed to improve organic traffic levels and boost SERP rankings. We also provide ongoing monitoring services that help detect any new instances of cannibalization as soon as they appear so you can take corrective action quickly before it affects your website’s performance too much.

No matter what, keyword cannibalization is an important SEO issue that needs to be taken seriously by website owners if they want their websites to perform well in SERPs over time. Fortunately, there are a range of measures you can take yourself in order detect potential conflicts between webpages on your site and ensure they don’t overlap too much with one another in terms of content or structure – such as conducting thorough keyword research or performing regular audits – but if this becomes too difficult, contact us to discuss a custom SEO keyword campaign so you don’t have worry about it yourself!