Digital Marketing Archives - One Click Technology Group

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SEO Score: What It Is, Why It Matters, and How to Find Yours

If you’ve ever asked yourself, “How good is my SEO?” — you’re not alone. Whether you’re a business owner, a marketer, or an in-house web dev tasked with “figuring out this SEO stuff,” the term SEO score has likely popped up somewhere. It’s usually attached to one of those site audit reports or keyword tools […]

Cartoon Image of a medical professional surrounded by medical technology with the words over-top "HIPAA compliance in marketing".

Why HIPAA-Compliant Marketing Is the Secret Sauce of Modern Healthcare Marketing

Ask any urgent-care director what keeps them up at night and you’ll hear two answers: patient volumes and privacy headaches.

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Understanding SEO in Marketing: A Beginner’s Perspective

As part of my senior experience, I’ve had the amazing opportunity to shadow Amanda, One Click's Chief Marketing Officer.

January 18, 2024
Digital Marketing, SEO
By: Amanda Bernard

Page Authority – Why It’s An Important Factor In SEO

First things first, what exactly is page authority? In simple terms, it's a metric developed by Moz that predicts how well a specific webpage will rank on search engine result pages (SERPs).

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December 24, 2023
Digital Marketing, SEO
By: Amanda Bernard

The Most Useful Google Analytics Reports: Unveiling the Power of Data

So, let's embark on this journey together as we explore the most useful Google Analytics reports that can supercharge your marketing efforts!

Illustration of a landing page on a website with a winter background

December 23, 2023
Digital Marketing
By: Amanda Bernard

The Power of Landing Pages: Boosting Conversions in Digital Marketing

Unlike regular web pages that serve multiple purposes and contain various elements, a landing page has a single goal – to convert visitors into leads or customers.

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December 22, 2023
Digital Marketing, SEO
By: Amanda Bernard

The Importance of Blogs – Improving Your Google Ranking

Well, my friend, blogs are not just a platform for sharing personal thoughts or experiences anymore.

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December 21, 2023
Digital Marketing, PPC
By: Amanda Bernard

12 Best PPC Strategies to Easily Maximize Your ROAS

Today, we're going to dive into the exciting world of PPC advertising and explore the 12 best strategies that can help you maximize your Return on Ad Spend (ROAS).