Welcome back to Day 2 of the Digital Marketing Christmas series. Today, we’re going to talk about the fascinating world of viral YouTube videos. We all have that one video we’ve seen, shared, and laughed at with our friends. But have you ever wondered what it takes for a video to go viral? Well, buckle up because we’re about to spill the beans on this elusive phenomenon!
What does “going viral” actually mean?
Before we dive into the nitty-gritty details, let’s start by understanding what “going viral” means. In simple terms, it refers to a piece of content that spreads rapidly and extensively across the internet. A viral video can garner millions of views, shares, likes, and comments in a short period.
Types of videos that go viral:
- Funny and entertaining: People love a good laugh! Humor is one of the most potent ingredients for creating viral videos.
- Heartwarming and emotional: Tugging at heartstrings can strike a chord with viewers and inspire them to share your video.
- Educational and informative: Sharing knowledge or providing valuable insights can captivate audiences who are hungry for information.
- Unbelievable stunts or challenges: People are often intrigued by daring feats or jaw-dropping challenges that push boundaries.
7 Tips for Making Your YouTube Videos Go Viral:
- Post high-quality videos:
When it comes to creating viral YouTube videos, one of the most important factors is the quality of your content. Investing in good equipment, such as cameras, microphones, and lighting, can make a significant difference in the overall production value of your videos. Viewers are more likely to share and engage with content that looks professional and visually appealing.
High-quality videos not only capture attention but also create a positive impression of your brand. They convey that you are serious about delivering valuable content to your audience. So, take the time to learn about video editing techniques, use appropriate software, and ensure that your videos are well-lit, clear, and visually pleasing.
- Network to improve your chances of virality:
Collaborating with other YouTubers or influencers within your niche is a powerful way to increase your chances of going viral. By teaming up with others who have a similar target audience or share similar interests, you can tap into each other’s existing fan base and gain exposure to new viewers.
Cross-promotion is key in networking for virality. This can involve guest appearances on each other’s channels, shout-outs in videos or social media posts, or even collaborative projects where you create content together. By leveraging the reach and influence of others in your community, you can significantly expand your potential audience and increase the likelihood of your video going viral.
- Tap into subject matter expertise:
Authenticity and credibility are crucial when it comes to creating viral YouTube videos. Choose topics that you are knowledgeable and passionate about so that you can deliver valuable insights to your viewers.
People appreciate content creators who are experts in their field because they trust them to provide accurate information. When you establish yourself as an authority figure through informative and educational videos, viewers are more likely to share your content with others who may find it valuable as well.
- Leverage trends:
Keeping up with the latest trends, challenges, and memes is a surefire way to boost your chances of going viral. By incorporating these popular topics into your videos, you tap into the existing buzz and capture the attention of viewers who are actively engaging with these trends.
However, it’s essential to ensure that the trend aligns with your brand and target audience. Jumping on any random trend without a connection to your content may come across as inauthentic or forced. So, choose trends that complement your niche and find creative ways to incorporate them into your videos.
- Make snackable content:
Shorter videos tend to perform better – period. With decreasing attention spans, viewers prefer bite-sized or snackable content that can be easily consumed and shared across various platforms.
To make your content snackable, focus on delivering concise and impactful messages. Keep your videos engaging from start to finish by cutting out any unnecessary fluff or prolonged introductions. Aim for a length that allows viewers to watch and share your video without feeling overwhelmed or losing interest.
- Create an enticing thumbnail:
The thumbnail is like the cover of a book – it’s what catches viewers’ attention and entices them to click on your video. A visually appealing thumbnail can significantly impact the click-through rate of your video.
When creating thumbnails, choose images that accurately represent the content of your video while also piquing curiosity. Use bold colors, clear visuals, and compelling text overlays to make them stand out amidst a sea of other videos.
Remember that consistency is key when it comes to thumbnails. Develop a recognizable style or template for your thumbnails so that viewers can easily identify your videos in their feed.
- Look for inspiration outside your niche:
While staying true to your brand is important, drawing inspiration from other industries can help you stand out from the crowd. Explore different genres of YouTube videos or even non-YouTube sources like movies, TV shows, or books to spark creativity and bring a fresh perspective to your content.
By taking ideas from different industries and adapting them to your niche, you can create unique and captivating videos that resonate with your audience. This approach allows you to offer something new and exciting while still maintaining the authenticity of your brand.
Let Us Help
Creating viral YouTube videos might seem like an elusive goal, but armed with these seven tips, you’ll be well on your way to increasing your chances of going viral. Remember, it’s not just about luck; it’s about understanding what resonates with viewers and strategically implementing those elements into your content.
So go ahead and unleash your creativity! Whether you’re looking to enhance brand awareness, drive traffic to your website, or engage with a broader audience, OCTG can tailor a video marketing strategy that meets your unique needs. Contact us today to discuss how we can elevate your digital presence through captivating videos!
