The first step in any digital marketing strategy is to conduct thorough research. Our team conducts a comprehensive SEO audit to not only see where you’re currently at. We’ll learn about your brand, business objectives, and your target audience.
We will then do a competitor analysis so we can understand not only who they are, but how you compare to them in search results. We will go through everything from their content, to keywords, and backlinks and perform a side-by-side analysis to show what changes need to be made to out rank your competitors.
In today’s technology rich society if you put digital marketing on the back burner your business will fall behind.
Your digital marketing and SEO strategy needs to be evolving with every algorithm update. However trying to keep up with these changes on your own can be daunting.
By taking a holistic approach to digital marketing and SEO campaigns we ensure that every part is working together. This also allows you to better understand and engage with your target market, increase conversions and improve your ROI.
One we develop a clear digital marketing strategy for you website we will get to work.
Since we use a holistic approach your strategy will include everything:
- Technical SEO
- Content Marketing
- Keyword Research
- E-commerce SEO
- Meta Tags
- Page Speed Optimization
- Image Optimization
- Link building
- Other SEO related needs related to crawling, indexing and site structure
By having a comprehensive strategy in place, you will know exactly what we are focusing on and when.
Ongoing monitoring of how well your website is performing online is an essential task that only a dedicated SEO company has time to perform. Since One Click has been in business since 2011, we have a huge database of high-performing sites across different industries to compare your site to.
Our team will meet with you monthly to go over reports that provide deep insights into how well your web pages are performing. Keeping track of SEO metrics such as visitor numbers, bounce rate, new referring domains, on-page optimization scores, text readability, CTR and organic visibility helps us strategize for further improvements.
We aren’t done in one…
We continually run SEO audits to compare to the pre-optimization levels. This gives us a picture of what is working and what still needs some refinement. By having the flexibility to pivot and focus on different parts of your digital marketing strategy we can continually make changes to your site so it continues to attract more visitors and convert leads to customers.