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Illustration of a plate that has different types of content rather then food.
  • November 30, 2023
  • Digital Marketing, SEO
  • By: Amanda Bernard

Snackable Content: The Key to Captivating Audiences and Boosting SEO

Simply put, it refers to bite-sized pieces of information that are easy to consume and understand.
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Isometric concept design of E-E-A-T
  • November 9, 2023
  • Digital Marketing, SEO
  • By: Amanda Bernard

Understanding E-E-A-T: Feeding Your Website’s SEO Appetite

But wait… didn't you say E-A-T? Yes, you're right! Initially, Google introduced the concept of E-A-T (Expertise, Authoritativeness, Trustworthiness) as a way to assess content quality for websites that provided medical advice or information.
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Orange background with the word "Update
  • August 28, 2023
  • Digital Marketing, SEO
  • By: Amanda Bernard

Decoding Google’s August 2023 Core Update

So today we will dive into the details of this update, explain how to interpret the new changes, discuss the implications for your website, provide strategies to recover if your rankings drop.
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Isometric drawing of a small business
  • August 10, 2023
  • Digital Marketing, SEO
  • By: Amanda Bernard

Is SEO Worth It for Small Businesses?

SEO is not just some fancy buzzword that big corporations throw around. It can actually make a huge difference for your small business.
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Photo of Amanda Bernard
  • July 12, 2023
  • Digital Marketing, Press Release, SEO
  • By: One Click Technology Group

Amanda Bernard, CMO of One Click Technology Group, Honored with Marketing 2.0 Outstanding Leadership Award

Amanda Bernard, the esteemed Chief Marketing Officer of One Click Technology Group, was presented with the prestigious Marketing 2.0 Outstanding Leadership Award during the annual Marketing 2.0 Conference in Las Vegas.
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Flat concept drawing of a marketer writing ads
  • July 5, 2023
  • Digital Marketing, PPC, SEO
  • By: Amanda Bernard

AI in Programmatic Advertising: How It Was Used Long Before ChatGPT

What exactly is programmatic advertising? Well, imagine a world where you don't have to manually buy ad space or negotiate with publishers. Instead, you let machines do all the heavy lifting for you.
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An isometric image of a smart phone with a locator
  • June 28, 2023
  • Digital Marketing, SEO
  • By: Amanda Bernard

Geofencing: The Magical Marketing Tool You Never Knew You Needed!

No, geofencing isn't some mystical spell used by wizards and witches to keep muggles away from their secret hideouts.
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Concept drawing of AI
  • June 14, 2023
  • Digital Marketing, SEO
  • By: Amanda Bernard

How AI Will Revolutionize Digital Marketing and SEO

Today, we will delve into the fascinating world of Artificial Intelligence (AI) and how it is revolutionizing the way we approach digital marketing and SEO. Don't worry; we won't be talking about Skynet or any other dystopian scenarios
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Illustration of an online marketplace
  • May 16, 2023
  • Digital Marketing, SEO
  • By: Amanda Bernard

Marketplace Management: What is it and what are the benefits

As a business owner, it is essential to have a strong online presence in today's digital world. One of the most effective ways to achieve this is by having a well-managed marketplace.
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Concept drawing of a computer with different elements of SEO.
  • February 22, 2023
  • Digital Marketing, SEO
  • By: Amanda Bernard

On-Page SEO vs. Off-Page SEO: Understanding The Difference and What to Focus On

No matter what size business you have, your website needs to start by laying a solid groundwork with both on and off-page SEO.
Read More
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