enVious Online Marketing Campaigns and SEO/SEM
One Click Technology Group is not the run-of-the-mill tech company, and our team of marketing professionals are not run-of-the-mill either. Our marketing programs are uniquely tailored for each individual company and are designed to help each company build their business. By taking a strong online based marketing approach allows your company to reach the most consumers possible and giving you a distinct advantage over your competition.
We are here to ensure you have a successful marketing campaign; however for our team to be able to do that we will need to be able to work hand in hand with you. A member of our team will be contacting you every two weeks for the extent of your contract (6, 12, or 24 months) to ensure that the programs that we implement are helping your business grow. You will no longer have to navigate the rough waters of growing your business alone; we will be by your side!
Whether you have two pages on your website or one hundred, your website should be full of meaningful content that would help build organic traffic from internet searches. The average consumer will only go through three pages of search results. By having meaningful content on your website, it will help bring your page ranking up and ultimately allow your page to be seen by the most consumers. Our team will devise a plan to infuse your content with some meaningful words or phrases by researching trends and most commonly searched words for your industry. Our team can also help you build content in other forms as well, including but not limited to blogs, press releases, review and comment replies. Search engine algorithms take into account how much content a site has, from product descriptions to reviews from consumers when ranking sites. Content is not only to drive your website rankings up, it is also what keeps consumers on your site. The more content you have the longer consumers stay on your site, the more trust built and the more purchases made.
Whether you have been doing email campaigns for years or are new to the concept, we offer comprehensive programs to help you connect to your consumers. We design each campaign template specifically for you, helping you stand out in a sea of emails. One Click Technology Group strives to give you the best understanding of the importance of being able to stay in contact with your consumers on a consistent basis. Do you often worry if your emails are going through, if people are going back to your web page or if they are able to find you on any social media outlets? We take the worry out of the equation by offering reliable delivery, links to your social media page or blog, and detailed reports for each campaign. We track everything that happens after you hit “SEND” and give you detailed campaign reports. These include:
- How many people open the email;
- How many click through, list growth and attrition;
- The ability to compare and chart campaign results;
- And so much more!
Social Media Management:
Every business is different and not every business needs to have every type of social media page. Each type of social media, whether it is Twitter, Facebook, LinkedIn, or any of the other outlets are each designed to help people network with other people. Our team will develop a plan unique for you to maximize one or all types of social media to drive your brand and message home. We will design and brand all of your profiles, manage the content, help with the acquisition of followers and likes, and reporting on your social media growth with complete analytics. In 2012, 58 million people have social habits, meaning that they check their social profiles more than five times a day, and 66% of those people research companies before they ever purchase their products or services.
Local Profile Management:
With a plethora of sites for businesses to create profiles to help build brand recognition and boost web traffic, we have implemented a Local Profile Management System. Not many businesses have time to update their profiles on a consistent basis to ensure that consumers are receiving the most up-to-date information. We take care of that for you by managing all of your profiles in one convenient location. Our program can help you ensure that you are easily found and consumers are being driven back to your website by having over 20 points of distribution.
Online Chat Application:
Today’s consumers want instant gratification. They want to be able to go onto a website and get their questions answered now. Consumers prefer not to call in and be placed on hold for even five minutes anymore. We offer a solution to that, by designing a customizable chat box that stays on your page so visitors can easily chat while actively navigating on your site. You won’t have to be concerned about missing out on a sales or support question again; you will have real time contact with that consumer. 44% of online consumers say having the ability to have their questions answered immediately by an actual person is the most important feature a website can offer.
Pay Per Click Advertising:
Companies are always looking for was to direct traffic back to their websites and one of the most effective ways is by using a Pay Per Click (PPC) marketing strategy. Have you ever noticed while using your search engine that the top three results are in a different color and always at the top? These companies are paying for the key words or phrases from your search to drive you to their site. Those companies only pay for the click that they receive back to their website. One Click Technology Group researches the trends, ranks, movements and links to help each of our consumers receive the best results for the price and will put your business on par with national corporations.
A crucial component of a successful SEO program includes backlink management, more specifically backlink tracking, acquisition of high quality backlinks and competitive backlink discovery. Since backlininking accounts for as much as 80% of the weight that search engine algorithms give websites, it is essential for any business to make calculated decisions on what backlinks they use. One Click Technology Group has a high commitment to data integrity, and our backlink management system will provide your company with backlinking analysis, competitive insights and actionable recommendations. Our highly trained team takes all trends into consideration when we make our recommendations as to which backlinks will bring the most traffic back to your site.
Industry Buyer Site:
People trust other people, especially friends and family; they will listen to their opinions on just about anything, and will base their own decisions off their reviews. In today’s technologically advanced society they have also started listening to reviews they see on the internet with four out of five consumers reading online reviews before they ever spend their money. There are now sites like Yelp.com and Angieslist.com where consumers go to write telling everyone about their experience with companies. With sites like these becoming more and more prevalent you need to position yourself so that you can be one step ahead. By creating profiles on sites like these and driving your consumer base back to review your products and/or services, these positive reviews built will allow you to be seen as a trusted leader in your industry. One Click Technology Group will manage these profiles, respond to reviews and comments, and provide you with reporting and analytics on ratings and rankings of your business.
Industry Partner Site:
Small-to-medium sized businesses rarely think about partnering up with some of the name brand companies in their industry to link their website. We can help facilitate partnerships with these companies to link back to your webpage as well as for your page to link to theirs. While your site may only be receiving a few hundred unique visitors per month, their site may be receiving a few hundred thousand uniques per month. Why not partner with them? By partnering, it will help you create organic traffic back to your website as well as help your page ranking.
Creating a successful print advertising campaign can seem daunting to some companies. They require a lot of planning and calculated targeting to get those consumers to stand up and take notice. Whether you were thinking of doing a quarterly catalog, press releases, or bi-weekly mailers, One Click Technology Group can do it all. We will help you design, print and target these consumers to make your print campaign succeed. Our services include:
- Business Cards
- Letterhead Design
- Envelope Design
- Presentation Folders
- Signage Design
- Logo Design