It was like a whirlwind of marketing madness mixed with a sprinkle of AI magic.
Amanda Bernard, the esteemed Chief Marketing Officer of One Click Technology Group, was presented with the prestigious Marketing 2.0 Outstanding Leadership Award during the annual Marketing 2.0 Conference in Las Vegas.
What exactly is programmatic advertising? Well, imagine a world where you don't have to manually buy ad space or negotiate with publishers. Instead, you let machines do all the heavy lifting for you.