It was like a whirlwind of marketing madness mixed with a sprinkle of AI magic.
Mobile apps are no longer just for the big players in the market – small businesses can also benefit greatly from integrating them into their overall marketing strategy.
Amanda Bernard, the esteemed Chief Marketing Officer of One Click Technology Group, was presented with the prestigious Marketing 2.0 Outstanding Leadership Award during the annual Marketing 2.0 Conference in Las Vegas.
What exactly is programmatic advertising? Well, imagine a world where you don't have to manually buy ad space or negotiate with publishers. Instead, you let machines do all the heavy lifting for you.